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Build your following: Proven Strategies to Cultivate a Loyal Following on Medium

Christabel Nem
3 min readAug 27, 2023

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Picture this: a community that hangs onto your every word, rallies behind your vision, and stands by you through thick and thin. It’s not an elusive fantasy; it’s an achievable reality. In this article, we’ll explore time-tested strategies backed by real studies to help you forge authentic connections and foster a community that’s genuinely passionate about what you do.

Photo by Free Walking Tour Salzburg on Unsplash

1. Be Unapologetically You

Authenticity isn’t a fleeting trend; it’s a foundational pillar of trust. An impressive 86% of consumers place their faith in authenticity when deciding whom to support. So, drop the façade, present your true self, and watch as your tribe gathers around your unique identity.

2. The Magic of Storytelling

Facts may be forgotten, but stories endure. Research from Stanford University highlights that stories are retained up to 22 times more effectively than plain facts. Your personal journey, struggles, triumphs — they’re your storytelling arsenal. Share them as confidantes, and witness the way your community bonds over shared experiences.

3. Walk the Talk, Every Time

Consistency is your silent commitment to your tribe. Psychological research affirms that consistent behavior amplifies perceived…

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Christabel Nem
Christabel Nem

Written by Christabel Nem

Living to learn while learning to live. Skincare fanatic. Psychology lover. People lover. Entrepreneur.

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